NB BLOG

Who likes to shop?  More than I care to admit, I love shopping, or at least looking at products.

It’s fun to shop.  As marketers,  maybe that’s why we look for products before we know who to sell them to.

But, that completely ignores positioning.

Look, I could give you a huge list of high converting products, on Clickbank and the like…

That may be extraordinarily useful to you, but not before you know who will buy the products and how to sell or position them.

Let’s break this down.

You want to save time and be successful.

You’ll need to reach people online, over the noise of other expert marketers and corporations online competing for an individual’s attention.

How to stand out:

It’s not by selling the same products that everyone else is, even if they are high converting.  How to stand out is to position the products differently, and market them to particular audiences with special nuances and needs.

Say you want to sell crockpots, which is ok.

But you don’t want to market crockpots, at least not at first.

Are you really going to compete with Amazon, where 99% of people will go to when looking to purchase a crockpot?

Not a chance, so, don’t start with the product as the focus of your niche.  For example, don’t go into the “crockpot niche”.

Make your niche around the audience by picking the audience first.

Focus on who may buy crockpots and why.

What type of individuals would need the crockpot?

• People with families
• People who are on the go and want to save time.
• People who can’t use a stove, but need to cook.
• People in cold climates who love soups and stews.

See were this is going? It’s audience-centric, or focusing on your audience’s characteristics and requirements first.

So, people with families is not a precise enough niche, so we’ll need to niche that audience down and get more specific like:

-Women with families who are very busy and like savory foods.
-Men who are health conscious, but don’t know how to use a stove.

Allright, we are getting down to some groups that you can find online, and now you have an audience to make content for.

Ok, so let’s take a look deeper at that audience…the largest audience would likely be female, perhaps health conscious and have kids in the household.

So, how are you going to help these people(without selling them a crockpot).

That’s where a blog comes in with useful information for this audience.  The last thing you want to make a blog about is how great your crockpot is and how it will change their lives.

I’m talking about making cooking guides, recipes for busy mom’s, time-saving tips, potato soups(potato lovers can be a niche).

Truly helpful, and entertaining, information that will give your audience the results in advance, making them a happy “customer” before they ever buy something from you.

So, once you position your content in a way that helps these people, it opens up a whole new avenue for you to sell a variety of products, meeting the needs of your niche.

Then, you can not only funnel that attention toward your beloved crockpots, but your audience will also listen and be primed for other useful products which you can use to build a legit revenue stream.

Make sense?