NB BLOG

Creating an optimized Facebook page will help you reach individuals on Facebook, google and other search engines.

You can post photos, videos, links and text that is keyword searchable and that anyone in the world can access.  And with a facebook page, powerful tools will become available along with some of the best advertising features.

Essential benefits to take of having a facebook a page:

• Ability Boost posts – pay for facebook to promote your content to other people’s news feeds, right to their computers and phones.
• Boost interest in your page and content
• Access tools like the audience insights feature
• Track conversions– Track your sales from Facebook

To create a Page:

1. Setup or Login to Your Personal Facebook Account

First you’ll need to setup a facebook personal account, or unless you already have one.

*You can make all of your personal account information private on your pages.

2. Start a Facebook Page:

• Click the arrow in the top-right corner.
• Choose Create Page.

3. Choose a Business Category for Your Page

Select the type of Page you want to create.  Click around to see the various options and be relevant.  You can choose:
• Local Business or Place
• Company, Organization or Institution
• Brand or Product
• Artist, Band or Public Figure
• Entertainment
• Cause or Community

4. Complete your Page’s “About” Section

Add an interesting and keyword rich description.  This is your short description and it affects how your page will show up in search engines.  Facebook is becoming more searchable and is recommending more content based on keywords.  So, optimize wherever possible, but no keyword stuffing.  Your page should make sense to humans, as well as search engines.

Next you want to add your facebook web address.  Having your keyword here will really help with SEO.

5.  Add a Profile Photo

Add a profile picture from your computer or device. Include keywords in the filename of photos.

6. Add To Favorites

Do this so you can easily find the page from your facebook profile.

7. Set Preferred Page Audience

This will help facebook know who to recommend your page to.  Be sure to add multiple interests after spending time finding the most relevant interest targeting.

~Save~

8. Complete the About Page

Now it’s time to fill in your About Page.   This is where you can optimize and enrich your page further. Fill in what you can, but Don’t skimp here.  Go ahead and fill out at least: Topics, Facebook Web Address, Short Description, and Long Description.  If something doesn’t make sense, don’t fill it in.

9. Add a cover

Add your appealing Facebook cover and include keywords in the filename.  You can get facebook covers made on Fiverr.

Optimizing Your Cover:

Design the cover so the eye is drawn to your button.

See how the golf pin/pole is over the button on the photo below?

10. Add a Button

The button in the center of your page allows you to create a unique call to action. You can change it to certain buttons chosen by facebook, like “Shop Now”.  You can have links or even videos behind these buttons.

So now your page is optimized, and it’s time to fill out your page by adding some useful and engaging content to your new page.

Ideas for Facebook Page Content:

• Post links to other popular content – Find popular blog posts and articles in your niche.
• Post Popular Videos
• Post Personal Videos
• Create Inspiring Memes.
• Write an inspiring message with a photo
• Mix in some products and offers.
• Post your Goals and Successes

*A facebook page too heavy in salesy copy and offers will not gain an audience.   Give facebook and their users what they want; quality, entertaining and educational content and you will be rewarded.

Growing your Audience

Facebook offers a number of free and paid ways to rapidly expand your audience.

The invite friends feature works well if you have friends on your personal page.  With this feature, you can go through one by one and invite them to like your new page.

The suggest page feature allows you to invite users from an email list.  You can upload the .csv file, or connect with one of the service providers offered.

You can also create ads and boost interest in your page and posts.  This works best when promoting your quality content to people based on interest, purchase behavior and other of Facebook’s amazing targeting features. You can reach friends of friends like never before.

When you start paying to have your content promoted around Facebook, remember to be relevant – make information for a specific audience.